Assessing Repurchase Intention of Learning Apps during COVID-19

Learning apps are becoming increasingly popular, and consumers have widely recognized their benefits, particularly during COVID-19 the resultant lockdowns. However, despite growing popularity of learning apps, little is known about consumer values that impact repurchase intent. must increase client engagement by providing stronger value propositions to overcome this hurdle. The current study proposes consumption theory find gap, better explaining customer behavior toward apps. Data from 429 app users used test suggested model. According research, all a favorable significant on intention In addition, moderating effect Visibility intent use trust’s mediating role confirmed. study’s findings add our knowledge practice.